Real Estate

Photography is becoming the most critical element of real estate marketing. Today, more and more prospective home buyers are using the web to research properties, and these potential buyers list photography as an essential tool in searching for their new home online. Many home listing agents are comfortable with taking a few pictures with their point-and-click camera. Unfortunately, due to limitations of point-and-click cameras, they are often incapable of capturing the real beauty of a property. Without knowledge of lighting techniques, camera lens selection, and vital photography skills, we’ve seen spacious rooms become small, dark and uninviting; windows with gorgeous views become walls of white light due to overexposure; unique architecture distorts into strange and unappealing angles.

Buyers respond to photos. This fact has been proven when it comes to online retailers. Photographs that provide vibrant, detailed images will gain the customer’s faith. Many real estate properties are now viewed and sold online — buyers go right to websites such as Zillow and Redfin to check out homes. Real Estate photography is your first place as a real estate agent to make a great first impression about the homes that you sale.

Today’s potential home buyers are highly engaged in social media, as social apps and are incredibly visual. Social media websites such as Facebook, Instagram and Twitter are great tools to promote, target and lead your audiences to your listings. Real Estate photography supplies you with a tool that can be leveraged far beyond your average home listing services. With social media, your real estate photos can be viewed and distributed to everyone in your home buying network.

It is no doubt that mobile technology has improved in the last decade. Many realtors feel that a cell phone photo is good enough for your listings. While it is true that cell phones can take amazing pictures —the operator still needs to be knowledgeable about appropriate angles, exposure, and composition, they need be armed with the correct camera and lens kit, they have to own the right lighting kits and editing post-production software to produce the best image.